Wed July 27, 5PM SL/PST Inside the Avatar’s Studio with Dick Dillon/Coughran Mayo: NGOs

In Conversation with Dick Dillon/Coughran Mayo: NG(ut-Ohs)

July 27 – 5:00 PM SL/PST (8:00 PM EST)

Simultaneous live broadcast at

Host: Kevin Feenan (SL: Phelan Corrimal), President of Rockcliffe University Consortium

Rockcliffe Rotunda (Second Life), Rockcliffe University Consortium

If there is to be a brave new virtual world, non-governmental organizationals (NGOs) and non-profits are going to have the hardest time living in it. NGOs and non-profits typically focus on individual services which are very selective and individualistic. While virtual environments provide the opportunity to expand social networking, they also profit a potentially difficult environment to engage in services which are focused in the physical world.

This week Kevin and Dick Dillon discuss the challenges and benefits on leveraging virtual environments for social outreach within a non-profit environment.

Dick Dillon (SL: Coughran Mayo)
Senior VP, Planning and Development (non profit mental health)

PFH is a comprehensive behavioral health non-profit organization established in 1979 providing substance abuse treatment/prevention and mental health services throughout Missouri.

Wed April 20 – 4:30 PM SL/PST: Inside The Avatar Studio with Pooky Amsterdam: All the World’s a Stage

Wednesday, April 20 – 4:30 PM SL/PST (7:30 PM EST)
Simultaneous live broadcast at

Host: Kevin Feenan (Phelan Corrimal), CEO of Rockcliffe University

Rockcliffe Rotunda (Second Life), Rockcliffe University Consortium

Filmed Live by Metaverse Television:

Kevin and Pooky will be discussing the implications for new media on the social construction of reality and their influence on virtual worlds.

Amongst other topics, they will examine how creative outlets for “media focused development” can influence the nature of how we perceive the world around us.

Pooky Amsterdam believes this is the Golden Age of the Internet, and its goal is live TV and entertainment original production of the. Realtime animation, also known as Machinima, is filmed in 3D virtual Worlds with avatars representing the great genre of the future.

Pooky is the co-host, producer and writer for “The 1st Question”, “Treet.Tv‘s weekly Quiz Show To The Stars and also hosts “The Dating Casino”, a weekly show that explores romantic relationships. Between both these shows she had over 140 shows on the Internet, since May of 2008.

Web Site: &

Facebook Group: Rockcliffe University
Twitter: URockcliffe

Monday March 7, 12PM SL/PST Metanomics: Veteran-Civilian Dialogues

Who’s Listening? Spirituality in the Age of the Machine

Please join us to watch the show at Rockcliffe University, a Metanomics Event Partner where it will be streamed live from the Studio. or watch it in direct on the Metanomics’ website

Doug Thompson (Dusan Writer) guest hosts the Metanomics program at 12pm PST. His guests will be Larry Winters, Scott Thompson and Rev. Robert Chase of Intersections International.

This program, which shares news of Dialogue sessions which took place in Second Life has been planned for weeks, but it may be best represented by the New York Times reporter who sat in on a recent NYC session and described it in the February 8th New York Edition:

“Dozens of strangers formed a circle around Scott Schumacher, a veteran of the war in Afghanistan, who sat in the center of the room and began to speak matter-of-factly about the most painful experiences of his life. He mentioned a memorial that he had just seen outside, listing the names of friends who were killed in Afghanistan. “Hell, my name should be up there,” he said brusquely to the group, “because I didn’t come home.”

“The setting was a workshop exploring war and its psychological aftermath, held on Friday evening at the headquarters of Intersections International, a social justice nonprofit group, on Fifth Avenue in Midtown. The three-hour session was intended to strengthen relationships between members of the armed services who have returned home and civilians.

“The project was developed by two men, both psychotherapists: Lawrence J. Winters, a Vietnam veteran and an author; and Scott Thompson, a staff member at Intersections International and a former Army chaplain. The dialogue on Friday was the 20th in a series that began two and a half years ago: there have been similar events in Seattle, Indianapolis and on the Internet, via the virtual world Second Life. They are free and open to the public, but reservations are required. In the coming months, Mr. Winters and Mr. Thompson said, they hope to find partners who can use the model in other communities.

“The goal,” Mr. Winters said, “is to create a space for a story to be told, to try to counter isolation.””

The Intersection of Civilian’s Pain and Veteran’s Silence | Intersections International

Facebook Group: Rockcliffe University
Twitter: URockcliffe

Inside The Avatar’s Studio: In Conversation with Wiz Nordberg – Behind the Camera Feb 16 3PM SL/SLT

In Conversation with Wiz Nordberg: Behind the Camera
Wednesday, February 16 at 3 PM SL/PST – 6:00 PM EST – 12:00 PM CET

This month’s guest is Wiz Nordberg. Kevin and Wiz will be discussing the growing relationship between broadcasting and virtual environments and what this means in the light of increasingly mobile communications where the market is as much a producer of video content as it is a consumer.

Wiz Nordberg is the founder and CEO of Treet TV, (formerly known as SLCN), the world’s first virtual television network of entertainment and lifestyle programs. SLCN started streaming live events from Second Life in March of 2007 and now as Treet TV continues to cover live high-profile events for Linden Lab and others.

In the physical world, Wiz is a software engineer and serial entrepreneur who has years of experience in the tech sector and venture funded start-ups. He was the system architect in several commercial software products and in 1996 Wiz established a respected web development agency in Melbourne Australia. Projects focused on entertainment properties for major record companies like BMG, Universal Music, Warner Music, and others. 1999 led to a new division that pioneered broadband webcasting in Australia with The Mushroom 25th Anniversary ‘Concert of the Century’.

Recently Wiz has provided expertise to tech start-ups as a consultant with Australian government commercialization programs.

Wiz currently lives in a small bayside village on the Mornington Peninsula near Melbourne.

Facebook Group: Rockcliffe University
Twitter: URockcliffe

Host: Kevin Feenan (Phelan Corrimal), CEO of Rockcliffe University

Rockcliffe Rotunda (Second Life), Rockcliffe University Consortium

Filmed Live by Metaverse Television:

Monday, Feb 7 12:00PM SL/PST Metanomics Daryl J. Bem Social Psychologist Emeritis

Join us at Rockcliffe University, a Metanomics Event Partner, to watch this week’s show streaming live at

Metanomics host Robert Bloomfield welcomes fellow Cornell professor Daryl J. Bem, Social Psychologist Emeritus

Professor Bem has written extensively on subjects that could be deemed official topics of virtual worlds conversations. He obtained a degree in Physics from Reed College in 1960 and continued with graduate studies at MIT. But the shift in attitudes towards desegregation in the American South brought on by the Civil Rights movement proved so intriguing that he completed a PhD in Social Psychology from the University of Michigan (1964) and embarked upon a teaching career at several top American universities.

He retired from Cornell in 2007 with an impressive list of publications and has continued his research resulting in the pending publication of Feeling the Future: Experimental evidence for anomalous retroactive influences on cognition and affect in the Journal of Personality and Social Psychology. The article has been making headlines for weeks from the New York Times, You Might Already Know This.. to Precognition and Porn | Science | Fortean Times

Professor Bem has published on several diverse topics in psychology, including group decision making, self-perception, personality theory, ESP, and sexual orientation. He is coauthor of an introductory textbook in psychology and the author of Beliefs, Attitudes, and Human Affairs (1970). His home page contains detailed information:

Feel free to contact me with any issues you may experience. And remember, you can also view the show on the web at

Virtual Ability provides the V2T transcription so that the audio from the show can be accessed in text format in real-time. If you would like to view the V2T transcript during the show, which is meaning-for-meaning not word-for-word, please join the SL group:
Metanomics V2T Voice to Text

Facebook Group: Rockcliffe University
Twitter: URockcliffe

Inside The Avatar’s Studio: In Conversation with Robert Bloomfield

In Conversation with Robert Bloomfield: The first 2500 days – Insights & Implications
Wednesday, January 19, 3:00 PM SL/PST – 6:00 PM EST – 12:00 PM CET

This month, Inside Avatar’s Studio opens its 2011 season with guest Robert Bloomfield (Beyers Sellers). Kevin and Robert will be discussing the past, present, and future implications of what the first 2500 days of Second Life has meant in terms of social change, market-dynamics and impetus for innovation as we proceed into the next 2500 days.

Robert Bloomfield is a professor at the Cornell University Johnson Graduate School of Management.

Over the past four years, Robert has been an advocate for serious uses of virtual worlds for education and distance collaboration. His extensive experience includes the use of simulation software to study effects of regulatory policy, investor welfare and financial market behaviors. Robert’s virtual world activities have been covered extensively in the media, from Business Week and The New York Times to CFO Magazine, Technology Review.

Currently, Robert is the host and editor-in-chief of the weekly Metanomics event series in Second Life, in addition to serving on the editorial boards of peer-reviewed journals including The Accounting Review, Journal of Accounting and Economics, and Journal of Accounting Research.

Saturday, June 19, 2010 Rockcliffe University 4th Anniversary Open House!

Saturday, June 19, 2010 Rockcliffe University 4th Anniversary Open House!

You are invited to the celebration of Rockcliffe University’s 4th Anniversary. We’ve come a long way in four short years.

Join us as we celebrate our accomplishments and look forward to exciting new things in our fifth year.

(Please note all times are in PST/SL.)

We are starting the day with a pre-open house forum by AgileBill Firehawk entitled “Project Management by Example” at 10:30 AM
The excitement follows with a Keynote Address by our Dean and CEO of Rockcliffe, Phelan Corrimal (Kevin Feenan) at 11:30 AM.

10:30 AM “Project Management by Example”
Learning how to make your meetings efficient by using a 3D environment conducted by AgileBill Firehawk assisted by Pamala Clift (voice enabled).

IM/IT Conference Center on the Agile 3D Island

11:30 AM PST/SL “Keynote Address” by Phelan Corrimal

RUC Rotunda

12:00-2:30 PM “Welcome Workshop” by Thinkerer Melville”
Tours and demonstrations of the facilities and resources RUC offers to help educators and students start teaching, learning, or conducting research in Second Life. Tours and demonstrations will be offered repeatedly, as requested by visitors.
Community Gateway, Hobo Helpers Desk, Holodeck Demo, Travel Posters, Hobo Kit, Educator’s desk, Educator’s Kit!

RUC Conversation Plaza

12:00-3:00 PM: “Library Tours – Group or Individual”
Tours with Rockcliffe Librarian and Rockcliffe Research staff

Rockcliffe Library Reference Center, Rockcliffe Library

12:00-1:00 PM “Come to the Revolution”
Busking Bards and Jesters presents Impromptu theatre, an audience participation sketch, we may call for a revolt and storming of Phelans castle ( if he has one ). Flaming torches and pitchforks will be supplied. Dress style is optional, but “olde worlde” farmer smocks or similar will be the order of the day. (bring straw to chew.) Please assemble outside the
wearing heavy boots 🙂

George C. Dove Theatre

12:00-1:00 PM: “Discussion and Tour of Business, Marketing and Law Resources”
Find out what Rockcliffe has to offer for business resources and how we can help you.

Rockcliffe Library Reference Center, Rockcliffe Library

12:00-1:00 PM: “Lessons on Lessons” with Phelan Corrimal
This presentation looks at the conflict educators face in adjusting for considerations of past, present and future mindsets and how they potentially impacts on the virtual world classroom experience.

RUC Rotunda

12:00-1:00PM: “Process the Crime scene / CJ Coin Shop”
Ever want to be a Crime Scene Investigator? Now is your chance to experience what it’s like. Visitors will be finding items of evidence in a crime with points awarded for the best job. Join Judge Randi Hooker and help her solve the case.

CJ Coin Shop

12:00-1:00 PM: “Second Life, Media and the Other Society”
Sonicity Fitzroy will discuss her book “Second Life, Media and the Other Society” in a forum, with Q& A to follow a 25 minute presentation. Her book examines the societal impact and contribution of SL media makers to real world and virtual life culture and economy. Her presentation involve a mix of talk and media, and discussion. A small exhibit will highlight some of the book content.

Classroom C

1:00-2:00 PM: “Discussion on Security in SL”
This will be a full discussion on the security risks inherent to Second Life, it’s viewers, and the general populace. Included in this is Griefers, Media risks, newer in world viewer issues, and all other items. This will be a voice enabled discussion.

Classroom A

1:00-2:00 PM: “Class on Cybercrime”
Professor Chipmunk Zhong will discuss and present issues in cybercrimes with perhaps some new twists and helpful tips on protecting yourself.

1st Circuit Court of Second Life

1:00-2:00 PM: “Discussion and Tour of Science Resources”
Explore what Rockcliffe has to offer to the science student and professional.

Rockcliffe Library Center

1:00-2:00 PM: “Under Construction” with Phelan Corrimal

This presentation looks at some of the sweeping technological shifts over the previous 200 years, what constitutes those shifts as being changes in paradigm, and provides a possible look into why and when the next paradigm shift may occur based on the development of virtual reality inspired collaborative networks.

RUC Rotunda

2:00-3:00 PM: “To Kill a Mockingbird/ Discussion Forum & trial”
We will be honoring the best selling book and movie To Kill a Mockingbird, based on the Scopes Monkey trial in the form of a mini-mock trail and discussion. Stop by and give us a visit!!

1st Circuit Court of Second Life

2:00-3:00 PM “Virtual ROI ( Training, Education & Business) – Where Are We?”
Virtual spaces offer businesses and education many avenues for implementation. This discussion will focus on how users can define return on investment and what administrators and managers are looking for when investing in new technology. The discussion will also include a brief presentation by the facilitator on traditional methods of assessing return on investment and the terminology that managers and administrators utilize when evaluating return on investment.

RUCL Exhibition Courtyard, Rockcliffe Library

2:00-3:00 PM: “Linden Lab Under Fire” with Phelan Corrimal

This roundtable will be a text and voice based discussion on the recent changes that have been happening around Second Life and Linden Lab over the past several weeks. We will be discussing the relevancy of the platform and whether or not the recent changes will actually help or hurt the environment.

RUC Rotunda

At 3:00 PM Slim Warrior will be Djing one of her exclusive sets tonight as we wrap up our amazing day with dancing and music at our Rockcliffe Performing Arts Center:

Hoping you will join us tomorrow!

Journal of Virtual Studies

The Journal of Virtual Studies is a peer review journal devoted to the subjects of knowledge emergence and knowledge transferance and thier impacts specifically within the context of virtual collaborative environments. The Journal is published on a quaterly basis. Current 2010 submission deadline is September 30, 2010.

JoVS Submission Guidelines

Current and Past Issues

Volume 1, Issue (2010): 2010 VWBPE Conference Proceedings

Support Services

Our services are what set us apart from other organizations. We offer both shared resources and professional level resources, depending on your needs.

Concierge: Rockcliffe University Consortium offers full concierge services to other organizations to serve as your liaison between your clients and establishing a sustainable presence inside environments including Second Life, OpenSimulator, High Fidelity, Sansar, Unity, Minecraft and more. Rockcliffe offers a wide range of business to business services which compliment your business model by allowing you to focus on what you do best without having to worry about huge learning curves.

Game Design: Rockcliffe can assist in the development and repurposing of game design elements to compliment your instructional requirements. Rockcliffe has experience with game design, application architecture, hosting, and social media integration. Rockcliffe can provide full management of a simulated experience or partial management depending on your requirements. .

Curriculum Development: Rockcliffe courses are available on demand to support your organization based on your timing and schedule. We can help design and deliver customized programs to suit your educational needs.

Instructional Design

These courses are only available to Rockcliffe Faculty and Research Members. If you are interested in one of these courses please contact us directly.

Introduction to Instructional Development

  • This course provides Rockcliffe Instructors a basic overview of instructional development and how to plan out course modules to meet the minimum standards of the Rockcliffe Academic Review Board (ARB).

Moodle for Rockcliffe Instructors

  • This course provides Rockcliffe Instructors a basic overview of moodle course development including the use of other add-on products such as sloodle.